Worlds Best Amsoil News Letter August 2010
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A square deal for packaging?
BY BORIS KAMCHEV Lubes’n'Greases Magazine
“Liberals vs traditionalists” could be the name of the next wave in lubricants packaging, with suppliers as diverse as Shell Lubricants, Q8 Oils in Belgium, JCB Service in the U.K., Germany’s Fuchs Petrolub and others now shipping 5- and 6-gallon bag-in-box (BIB) containers to customers. These cube-like containers certainly bridge the gap between 1-gallon jugs and 55-gallon drums — but can a package reminiscent of cheap boxed wine ever become a mainstream option for lubricant marketers?
Proponents say BIB packaging can end the need for quick lubes and other oil installers to stock the ubiquitous and space-gobbling plastic quarts of engine oils, and hope to see bag-in-box lubes dislodge quarts from Jiffy Lubes, Walmarts and other oil-change outlets. Shell for example has refined the concept to include special shelves and metered dispensing systems for oil changers, and online videos to urge its adoption.

CDF Corp. Cheertainer
The food industry made this move already, decades after Australian winemakers got the idea of packaging the drink of the gods inside a plastic bag within a rigid corrugated box. Although wine purists thought that a sophisticated Cabernet Sauvignon shouldn’t be packed in a box, and scoffed that it would spoil the taste and aesthetics of the wine, bag-in-box beverage dispensers are now popular in restaurants and fast-food outlets, and the containers are used to ship everything from olive oil to chemicals.
Like wine skeptics though, fans of plastic engine oil containers may have doubts about BIB for the average do-it-yourselfer or individual consumer. Six-gallon bags filled with lubes and packed in boxes can be unwieldy and heavy at 35 pounds or more. They are ergonomically awkward, and if punctured will definitely make a mess. And what DIYer needs six gallons of engine oil?
However, lube marketers such as Shell and Q8 Oils have targeted a different segment for BIB oils: installers, agricultural markets and industrial plants.
The 2009 NASCAR Nationwide Series champion will face Team AMSOIL drivers such as seven-time AMA champion Ricky Johnson, Chad Hord and Mike Oberg. Many drivers have raced in off-road prior to their careers in NASCAR, Brendan Gaughan and Jimmie Johnson to name a few. Busch has previous dirt racing experience, driving a dirt late model in the annual “Prelude to the Dream” race founded by NASCAR champion Tony Stewart.
“I’ve always wanted to try out one of the Traxxas TORC Series trucks, so being able to race one at Chicago is going to be a lot of fun”, Busch said. “Racing an off-road truck has been on my list of vehicles I wanted to try out before my racing career was over, so I have to thank Traxxas for giving me a chance to come out and race one of these short course trucks for the first time.”
The event, held the same week as the NASCAR Camping World Truck Series’ and IZOD IndyCar Series’ events at the speedway, puts the The Traxxas TORC Series and its drivers right in front of a whole new group of enthusiastic motorsports fans. It’s an unprecedented week of “must see” horsepower and action. Chicagoland provides an incredible backdrop for the series’ television show, “The Off Road Championship,” premiering on Discovery’s HD Theater Sept. 2.
TORC Season Preview from race dezert on Vimeo.
For ticket information for this event, call Chicagoland Speedway at 815-727-RACE or visit TORCSeries.com for online advance ticket purchases.
The TORC Series continues with two rounds of racing this weekend in Bark River, Mich. You can watch it live on www.amsoil.com.
Originally posted on The Amsoil Racing Blog