Saving Money as a Do-It-Yourselfer
Further demonstrating customers’ desires to save money and cut expenses, recent statistics indicate the do-it-yourself (DIY) market is healthy and growing. In fact, despite perceptions to the contrary, it’s been healthy and growing for the past decade. The compounded annual growth rate for the DIY market over the past decade was 3.9 percent, while the growth rate for the do-it-for-me (DIFM) market was also
3.9 percent over the same time period. If the economy continues to worsen, experts predict growth of the DIY market will begin to outpace the growth of the DIFM market as an increasing number of people decide to either perform their own automotive maintenance or have someone other than a professional technician work on their vehicles.
The following examples illustrate how do-it-yourself customers save money by using AMSOIL products:
Do-It-Yourself Example 1
A do-it-yourself customer who drives 25,000 miles per year and uses conventional motor oil and ?lters for 3,000-mile drain intervals must change his or her oil eight times per year (*comparisons based on a ?ve-quart oil capacity):
Conventional 5W-30 Motor Oil
40 quarts needed for 25,000 miles* @ $3/qt. x 40 = $120 8 Standard Oil Filters @ $6 per ?lter x 8 = $48
TOTAL = $168
The do-it-yourself customer pays $21 per 3,000 miles.
A do-it-yourself customer who drives 25,000 miles per year and uses AMSOIL synthetic motor oil and high-performance Ea Oil Filters for 25,000-mile drain intervals must only change his or her oil once per year (Note: AMSOIL synthetic motor oils may be used for 25,000 miles with conventional oil ? lters, but ?lters must be changed at ?lter manufacturer’s recommended change interval):
AMSOIL 5W-30 Synthetic Motor Oil – Suggested Retail
5 quarts needed for 25,000 miles* @ $8.75/qt. x 5 = $43.75 1 AMSOIL Ea Oil Filter @ $18.30
TOTAL = $62.05
A quick lube customer who drives 30,000 miles per year The do-it-yourself customer pays $7.45 per 3,000 miles and
saves $105.95 per year using AMSOIL synthetic motor oil and Ea Filters, while also saving the time and work associated with changing oil an additional seven times per year.
Dealers and preferred Customers Save Even More
The savings don’t have to stop there. By registering as an AMSOIL Dealer or preferred Customer and taking advantage of wholesale pricing, a customer can realize even greater savings:
AMSOIL 5W-30 Synthetic Motor Oil – Wholesale
5 quarts needed for 25,000 miles* @ $6.75/qt. x 5 = $33.75 1 AMSOIL Ea Oil Filter @ $13.90
TOTAL = $47.65
The do-it-yourself Dealer or preferred Customer pays $5.72 per 3,000 miles and saves $120.35 per year using AMSOIL synthetic motor oil and Ea Filters, while also saving the time and work associated with changing oil an additional seven times per year.
Do-It-Yourself Example 2
Even if a do-it-yourself customer drives only 15,000 miles per year, he or she will still save money by using AMSOIL synthetic motor oil and Ea Oil Filters (*comparisons based on a ?ve-quart oil capacity):
Conventional 5W-30 Motor Oil
25 quarts needed for 15,000 miles* @ $3/qt. x 25 = $75 5 Standard Oil Filters @ $6 per ?lter x 5 = $30 TOTAL = $105
The do-it-yourself customer pays $21 per 3,000 miles.
AMSOIL 5W-30 Synthetic Motor Oil – Suggested Retail
5 quarts needed for 15,000 miles* @ $8.75/qt. x 5 = $43.75 1 AMSOIL Ea Oil Filter @ $18.30
TOTAL = $62.05
The do-it-yourself customer pays $12.41 per 3,000 miles and saves $42.95 per year using AMSOIL synthetic motor oil and Ea Filters, while also saving the time and work associated with changing oil an additional four times per year.
Dealers and preferred Customers Save Even More
Again, a customer can save even more by registering as an AMSOIL Dealer or preferred Customer and taking advantage of wholesale pricing:
AMSOIL 5W-30 Synthetic Motor Oil – Wholesale
5 quarts needed for 15,000 miles* @ $6.75/qt. x 5 = $33.75 1 AMSOIL Ea Oil Filter @ $13.90
TOTAL = $47.65
The do-it-yourself Dealer or preferred Customer pays $9.53 per 3,000 miles and saves $57.35 per year using AMSOIL synthetic motor oil and Ea Filters, while also saving the time and work associated with changing oil an additional four times per year.
In addition to the money-saving bene?ts of extended drain intervals, AMSOIL synthetic lubricants effectively improve fuel economy by allowing moving parts to move more freely, using less energy and creating less friction than when conventional lubricants are used. In fact, customers can achieve a 2 to 5 percent increase in fuel economy by switching to synthetic lubricants, while many AMSOIL customers report even larger gains.
